Theories of New Media

Semester 3

Module IV: 

Theories of New Media

 

Media theories examine the reciprocal relationship between media and its audience. The development of print media and digital media is associated with the development of consumerism and commercialism. Media theory emphasizes the fact that media cannot exist outside the ideological constraints and become constitutive of the very ideology it re-presents.

 

Prescribed Essay

Knowledge to Policy. Eds. Manuel Castells and Gustavo Cardoso. Washington, DC: Johns  

        Hopkins Center for Transatlantic Relations, 2005. Pp. 3-21.Web.

Theories of New Media

 The contemporary concerns of new media theory can be found in the investigation of the electronic media based on interactivity. With the studies on digital media, social media, cyber punk novels and Cyber Theory, the issues of self, identity, community, reality/virtuality are dealt with.


I.Schools of Media Theory

·         Marshall Mc Luhan- Understanding Media, The Medium is the Message

·         Raymond Williams- Television: Technology and Cultural Form

·         Baudrillard- Simulation-simulacra- The Gulf War Did Not Take Place

·         Zygmunt Bauman- Liquid Modernity, 44 Letters from a Liquid Modern World

II. Major Concepts

A-Life

Artificial Intelligence

Blogging

Community

Culture jamming

Cyber Punk
Cyber Culture

Cyber Space,

Cybernetics

cyberfeminism

cyborg

Digital Divide

Domain Name

dot.com

email

Encryption

G3

Gameboy

Hacker

Hactivist

HTML

Hypertext

Hyperreality

 Informatics

Liminality

Liquid Modernity

Narrowcasting

Netiquette

Netizen

Network Society

 Old media/New media

Online/Offline life/Cultures

Posthumanism/Post-biology

Pornography

Public Sphere

Technological Determinism 
Virtual Geographies

 Virtual reality (VR)

III.Major Figures

·         Michael Benedikt

·         Sherry Turkle

·         Maria Bakardjieva

·         Manuel Castells

·         Donna Harraway

·         Lelia Green

·         David Bell

·         Douglas Thomas

IV. Major Works

·         Michael Benedikt- Cyborg Manifesto

·         Sherry Turkle –Life on Screen

·         Manuel Castells- The Rise of Network Society

·         Lelia Green- Technoculture

·         David Bell- Cyberculture Theorists, Science, Technology Culture

·         David Bell and Barbara M. Kennedy (eds). The Cybercultures Reader

·         Douglas Thomas- Hacker Culture

V. Sample Reading

·                   https://public.wsu.edu/~brians/science_fiction/neuromancer.html