Semester 3
Module IV:
Theories of New Media
Media
theories examine the reciprocal relationship between media and its
audience. The development of print media and digital media is associated
with the development of consumerism and commercialism. Media theory
emphasizes the fact that media cannot exist outside the ideological
constraints and become constitutive of the very ideology it re-presents.
- Prescribed Essay
Theories
of New Media
The
contemporary concerns of new media theory can be found in the investigation of
the electronic media based on interactivity. With the studies on digital media, social media, cyber punk novels and
Cyber Theory, the issues of self, identity, community,
reality/virtuality are dealt with.
I.Schools of Media Theory
I.Schools of Media Theory
· Marshall Mc Luhan- Understanding Media, The
Medium is the Message
· Raymond Williams- Television: Technology and
Cultural Form
· Baudrillard- Simulation-simulacra- The Gulf War
Did Not Take Place
· Zygmunt Bauman- Liquid Modernity, 44 Letters from a
Liquid Modern World
II. Major Concepts
A-Life
Artificial
Intelligence
Blogging
Community
Culture jamming
Cyber PunkCyber Culture
Cyber Space,
Cybernetics
cyberfeminism
cyborg
Digital Divide
Domain Name
dot.com
email
Encryption
G3
Gameboy
Hacker
Hactivist
HTML
Hyperreality
Informatics
Liminality
Liquid
Modernity
Narrowcasting
Netiquette
Netizen
Network Society
Old
media/New media
Online/Offline
life/Cultures
Posthumanism/Post-biology
Pornography
Public Sphere
Virtual
reality (VR)
· Michael Benedikt
· Sherry Turkle
· Maria Bakardjieva
· Manuel Castells
· Donna Harraway
· Lelia Green
· David Bell
· Douglas Thomas
IV. Major Works
· Michael Benedikt- Cyborg Manifesto
· Sherry Turkle –Life on Screen
· Manuel Castells- The Rise of Network Society
· Lelia Green- Technoculture
· David Bell- Cyberculture Theorists, Science,
Technology Culture
· David Bell and Barbara M. Kennedy (eds). The
Cybercultures Reader
· Douglas Thomas- Hacker Culture
